Retailers such as Wal-Mart are moving into Africa and the Middle East. Cedric Bra, retailing analyst at Euromonitor International, discusses the reasons Africa and the Middle East make such an attractive destination for foreign investors. The region recovered quickly from the global recession, and sales growth for the Middle East and Africa reached 4% in 2011, making it the fastest growing region for retailing in the world. Bra states that for any global retailer, setting up a strategy in the region will be the key to long-term growth.