In this episode of Globalcast, Ian Bell, head of homecare, tissue and hygiene research at Euromonitor International, discusses the economic outlook for the homecare market in 2010 and consumer trends in both developing and developed countries.
Hear about: 

The economic outlook for the homecare industry in 2010
The definition of developing and developed countries
If consumers are looking for value during current economic conditions
They key trends for homecare in developing markets
The future outlook for the homecare industry