Welcome to the first episode in our Be the Lighthouse Series! This series is focused on supporting and guiding projectors so you can create and maintain an online (or offline) platform.  I'm combining my business experiences (and yes, failures), my Human Design knowledge, and content marketing strategy to create a resource designed specifically for projectors.  This episode lays the foundation for our series and for your platform. I'll walk you through some very important questions that you need to consider before you start your platform. These focus on things like audience, where you fit in the market, and more.  So if you've wanted to start an online platform, or if you're wondering how to put a little extra umph into the platform you have, this episode is for you.   Ready to learn what it means to be a Projector and how to work with your energy? Join the Projector Pivot Challenge here. (It's free!)   For all the links mentioned in this episode, check out the complete show notes: https://www.thatprojectorguide.com/tpl037/