If we want to mitigate human risk, we need to engage the humans that might crystallise it. But how can we do that effectively?My guests, Lasse Frost and Jacob Danelund have been working on this challenge for some time. Their focus is on engaging target audiences, using techniques that range from gamification — turning something into a game — to story-telling, the natural way we all learn as children. Lasse and Jacob both work for Implement Consulting, a firm based in Denmark, that as you’ll hear, brings a very Danish way of looking at this challenge. I came across Implement when they were launching Complayance - a combination of the ‘Compliance and ‘play’ - a digital platform that delivers Compliance training through a compelling gaming interface.Lasse and Jakob aren’t just designers, they’re also podcasters hosting a show called The Human Firewall. In the episode, we explore why traditional approaches to the challenge of engaging people, sometimes don’t work and what more effective ones might be.Topics we discuss, include:Shadow IT ?https://en.wikipedia.org/wiki/Shadow_ITThe story of Cassandra from Greek mythology ?https://en.wikipedia.org/wiki/CassandraThe Human Firewall podcast ? https://podcasts.apple.com/dk/podcast/the-human-firewall/id1553442754Researcher Luca Dellanna ? https://www.luca-dellanna.com/Luca has appeared twice on the Human Risk podcast. You can hear him talking about Ergodicity on this episode ?https://www.humanriskpodcast.com/luca-dellanna-on-ergodicity/ and COVID & Multiplicative Dynamics on this episode ? https://www.humanriskpodcast.com/luca-dellanna-on-the-coronavirus-and-multiplicative-dynamics/ComPlayance, the gamified compliance training platform that Implement Consulting, Jakob and Lasse's company Implement consulting has developed ?https://implementconsultinggroup.com/complayance/For more on Implement, visit ?https://implementconsultinggroup.comThe origins of the phrase 'hocus pocus' ?https://wordfoolery.wordpress.com/2019/02/25/the-strange-story-behind-hocus-pocus/GDPR - General Data Protection Regulation - ? https://en.wikipedia.org/wiki/General_Data_Protection_RegulationWARNING - the following links may offend some readers/listeners, so view at your own peril and on a personal, not work device.The Human Centipede horror movie ?https://en.wikipedia.org/wiki/The_Human_Centipede_(First_Sequence)John Dillermand, a children's TV show with an adult them ?https://www.theguardian.com/world/2021/jan/06/john-dillermand-denmark-launches-childrens-tv-show-man-giant-penis