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Professor Eliana La Ferrara on fighting HIV with MTV
Professor Eliana La Ferrara on fighting HIV with MTV
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Length:
58 minutes
Released:
Jun 19, 2021
Format:
Podcast episode
Description
What does MTV have to do with fighting HIV? My guest on this episode Professor Eliana La Ferrara of Bocconi University in Milan knows the answer and she joins me to tell me more about her work as a development economist. Her specialism is in applied work, meaning that she collects and analyses data, mostly from families or individuals in poor or disadvantaged locations. And she tries to understand from this data, which policies might be effective in fighting poverty.In our discussion, we explore how Eliana became interested in researching the use of TV “edutainment” to change attitudes and behaviours in developing countries. That led her to work with colleagues from the World Bank and MIT, on a study of how MTV Shuga, a television series shown in Nigeria, might change knowledge and attitudes towards HIV and risky sexual behaviour. The good news is that it is extremely effective. Why, how and the lessons we can learn from that, is what Eliana explains to me on the show.You can find the World Bank sponsored research paper Eliana refers to here: https://bit.ly/3wKjA7uFor more on Eliana and her area of research: https://faculty.unibocconi.eu/elianalaferrara/
Released:
Jun 19, 2021
Format:
Podcast episode
Titles in the series (100)
Tom & Christian's 2nd Human Risk Talk: In this episode, I'm joined again by co-host Tom Hardin. Together we explore Human Risk related stories we've come across that we think are worth diving into in more detail. You can hear Tom's story in Episode 2. In this episode, we look at three... by The Human Risk Podcast