What is prejudice, why does it exist and why is it such a bad thing? That's what Economist Paul Donovan seeks to answer in his new book Profit & Prejudice. He explores it from an economic perspective, but prejudice is just as bad from a Human Risk perspective. Which is why he's the perfect guest for the Human Risk podcast.In our discussion, Paul explains how he came to write what is a fascinating and highly readable book. He highlights why prejudice exists, why it is so pernicious and what he has learned from the experience of writing the book. If you've heard Paul speak before, you'll know you're in for a treat. If you haven't, rest assured he's insightful and entertaining.For more on Profit & Prejudice visit the publishers' website: https://www.routledge.com/Profit-and-Prejudice-The-Luddites-of-the-Fourth-Industrial-Revolution/Donovan/p/book/9780367566777 Listeners who use the code HR25 will get 25% off the price.You can also find Paul on Twitter at @PDonovan_econ (https://twitter.com/PDonovan_econ)