David Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his new seventh book, The Success Cadence, which he co-authored with Tom Schodorf and Bart Fanelli. The book is on sale at https://shop.sandler.com/category/books. Also, the Kindle version is on Amazon: https://www.amazon.com/Success-Cadence-David-Mattson-ebook/dp/B07RN9BBMM/  Dave talks about the attitude, behavior, and techniques for unleashing a rapid growth culture at your organization.  Is there a strategy you can count on to deliver rapid, "hockey stick" growth to your company? The answer, according to David Mattson,  Tom Schodorf, and Bart Fanelli, veterans of the high-tech sales wars, is “yes.” Aggressive growth depends on a critical strategic decision: the decision to invest in your sales team. You can transform your company’s performance capacity … by consciously designing a clear daily, weekly, monthly, and quarterly operational cadence for yourself and your growing sales team. The Success Cadence is marketplace rocket fuel. Light it! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Success Cadence book at: https://shop.sandler.com/