Welcome  to Difficult Conversations with Dr. Anthony Orsini.  It  is my deep belief that every critical moment in our lives starts with a difficult conversation.  Good communication is the key to success and the key to any relationship in both business and in our personal lives. Today, I am very excited to have as my guest, Susan Scott, who is one of the leading experts in the field of effective communication, a best-selling author, and the Founder of Fierce, Inc. Her clients include mega companies such as Starbucks, Yahoo, Nestle, and Coca-Cola.  Susan is the author of two hugely successful best-selling books, Fierce Conversations and Fierce Leadership. She is a popular and sought-after Fortune 100 public speaker and renowned leadership development architect.  Known for her bold, practical approach to executive coaching and leadership development, Susan has been challenging people to say the things that are hard to say for over two decades.   Susan tells us all about herself, how she became so passionate about communication.  She shares her story on how she decided to start Fierce, Inc., and write her first book, Fierce Conversations. , She tells us how she wanted these conversations to have something more meaningful and something that connected at a deeper level with people. She explains that the key idea is that the conversation is the relationship, and it’s a skill that you can be learned.    She talks about why the most common mistake of communication is misunderstanding.  In Susan’s first book, she explains  “beach ball reality”.  She shares an inspiring story of how  Robert Redford starts every meeting.  Susan goes in depth about leadership, and  tells us why a great leader needs both, “smart, plus heart.”  Susan explains when it comes to communication, she believes most people get it, want to learn it,, and often see results right away. Also, find out about Susan’s new book coming out next year called, Fierce Love.   If you enjoyed this podcast, please hit follow, and download all the previous episodes to find out more about what we do and how we teach communication. Host: Dr. Anthony OrsiniGuest:Susan ScottFor More Information:The Orsini WayThe Orsini Way-FacebookThe Orsini Way-LinkedinThe Orsini Way-InstagramThe Orsini Way-TwitterIt’s All In The Delivery: Improving Healthcare Starting With A Single Conversation by Dr. Anthony OrsiniResources Mentioned:Fierce, Inc.Fierce, Inc Newsletter sign-upFierce, Inc LinkedinFierce Conversations: Achieving Success at Work and in Life One Conversation at a Time by Susan ScottFierce Leadership: A Bold Alternative to the Worst “Best” Practices of Business Today by Susan Scott