Learn to use the industry’s only consumer lighting magazine to define personal style, see the latest trends, and create a seamless sales process. Hundreds of thousands of consumers request this every year and it’s free in ALA showrooms. Are you using it to its full potential? Tim Stumm, creative director at Z-Lite, joins Raelle and Liz to discuss how consumers and showrooms can best utilize the 2022 issue of Lighting magazine.
Show Notes 
Tim Stumm is Creative Director for Z-Lite and serves as the chair for the ALA Marketing and PR Committee. Prior to joining Z-Lite, Tim worked in leadership in lighting showrooms and is well known for his expertise in customer service, creative marketing tactics, and his ability to forecast design trends. Tim lends his knowledge to the ALA staff and the team at Meredith Publishing to produce Lighting magazine and assists the association in developing marketing campaigns to promote ALA members across the U.S. and Canada.
Lighting magazine, produced by the ALA Advertising and PR Program, in partnership with Meredith Publishing and Better Homes & Gardens, is available for purchase on newsstands across the U.S. and Canada. You can view the 2022 issue online here.
Pick up a free copy and shop the latest lighting styles in your local ALA member showroom.
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration.
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer