Is fashion rental actually sustainable? Are there ways to make it more sustainable? This episode is a deep dive into the various elements of the fashion rental system.In this episode, I'll also interview Eshita Kabra-Davies, the founder and CEO of the world's first social fashion rental app, By Rotation.Eshita is sharing:How By Rotation's peer-to-peer rental model works,How peer-to-peer sharing models can be more sustainable than an inventory-based renting model,And her perspectives on that viral study that inspired those "throwing away your clothes is greener than renting them" headlines.  FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/renting-clothes-sustainable/  LINKS MENTIONED:Inside Rent the Runway's Secret Dry Cleaning EmpireRent the Runway's Filing with the US Securities and Exchange CommissionThe Finnish Study Evaluating Five Types of Clothing Ownership and End-of-Life Scenarios Renting clothes is 'less green than throwing them away'How Sustainable is Renting Your Clothes, Really?Eshita Kabra on The BBC World Podcast CONNECT WITH ESHITA AND BY ROTATIONWebsiteInstagramEshita's InstagramApp CONNECT WITH CONSCIOUS STYLE:Conscious Life & Style WebsiteInstagramPinterestConscious Edit NewsletterYouTube