Have you heard the one about throwing your clothes away being better for the planet than renting them?In this Episode, we get the real story on *that* study out of Finland that spawned so many clickbait headlines, then ask a British retail legend about what's driving the fashion rental boom. We hear from a purpose-driven millennial founder about what her company is doing to ensure rental really is a greener fashion option than buying new clothes; and learn the secrets of eco-friendly dry cleaning (which... is actually we - who knew?).Featuring interviews with: Professor Jarkko Levänen of Lahti University of Technology; Jane Shepherdson, chair of My Wardrobe HQ; Victoria Prew, co-founder of HURR, and Dr Kyle Grant, founder of Oxwash.Thank you for listening to Wardrobe Crisis. Don't forget to hit subscribe!Find us at wwww.thewardrobecrisis.com & on Instagram See acast.com/privacy for privacy and opt-out information.