The impacts of fast fashion have been well documented — awareness of the industry's destruction of the environment and exploitation of people around the world has never been higher.Yet, we are continuing to see a rise in fast fashion consumption. In fact, when you look at ultra-fast fashion brands like Shein, fast fashion has only gotten cheaper, faster, and bigger.We're in the midst of a climate crisis. So why can't we stop buying so many cheap clothes? What makes this fast-fashion habit so particularly hard to break? Well, that is what we're going to be talking about today with our guest: Zainab. In this episode, she'll be breaking down:What ultra-fast fashion exactly isWhy it's so addictive, especially for young peopleHow fast fashion's marketing tactics keep people hooked on their "drug"The role that influencers play in overconsumptionAnd how we can start to challenge and change these fast fashion systems.Hit play and join us in exploring just how fast fashion brands are "using every trick in the book to get us addicted"...  ***This episode was brought to you by Green Eco Dream, a sustainably-minded marketplace with eco-conscious alternatives for your health, home, beauty, and on-the-go needs.Check out Green Eco Dream's collection of low waste, low impact clothing care essentials.*** FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/zainab-mahmood-fast-fashion LINKS MENTIONED:ThredUP 2022 Resale ReportBusiness of Fashion Article: Why Shein Might Be Worth $100 Billion in Four ChartsBook: Trick Mirror by Jia TolentinoOh So Ethical ResourcesOh So Ethical Twitter EPISODES MENTIONED:EP.24 The Fascinating Psychology Behind Fashion and Consumption with Shakaila Forbes-BellEP.47 How to Cultivate a Healthier Relationship to Shopping with Jessica HarumiEP.40 What It’s Really Like Working for Fast Fashion with Amanda McCartyEP.21 The Connection Between Social Media and Overconsumption in Fashion CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterest SUBSCRIBE TO THE CONSCIOUS EDIT:https://www.consciouslifeandstyle.com/edit