50 min listen
SPOTLIGHT: How to Change Anyone's Mind with Jonah Berger
SPOTLIGHT: How to Change Anyone's Mind with Jonah Berger
ratings:
Length:
18 minutes
Released:
Feb 1, 2022
Format:
Podcast episode
Description
*This episode is an excerpt taken from our 2020 interview. In this episode of the Talent Angle, author Jonah Berger discusses his book, The Catalyst, and offers an approach to changing people’s minds. He argues that we are in an era of entrenched beliefs, so convincing others or pushing them in a direction has become ineffective. Instead, one should identify the key factors that cause resistance and overcome them by eliminating obstacles, reducing friction, and removing roadblocks. Berger identifies the five key barriers that inhibit change and explains how to reduce them based on his research and underlying psychology behind each barrier.
Released:
Feb 1, 2022
Format:
Podcast episode
Titles in the series (100)
How Netflix Wins with Culture Over Rules: Barbie Graver, NetFlix: Choosing Freedom and Responsibility over Policy and Process by The Gartner Talent Angle