40 min listen
How to Change Anyone’s Mind with Jonah Berger
How to Change Anyone’s Mind with Jonah Berger
ratings:
Length:
45 minutes
Released:
Dec 8, 2020
Format:
Podcast episode
Description
In this episode of the Talent Angle, author Jonah Berger discusses his book, The Catalyst, and offers an approach to changing people’s minds. He argues that we are in an era of entrenched beliefs, so convincing others or pushing them in a direction has become ineffective. Instead, one should identify the key factors that cause resistance and overcome them by eliminating obstacles, reducing friction, and removing roadblocks. Berger identifies the five key barriers that inhibit change and explains how to reduce them based on his research and underlying psychology behind each barrier.
Released:
Dec 8, 2020
Format:
Podcast episode
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