*This Spotlight is an excerpt from our full interview in 2016. Susan Cain believes that the rise of introverts is the next big trend that will impact leadership. Yet while introverts often prove to be more effective leaders they are less likely to be selected for leadership. Cain explains why we dramatically undervalue introverts and how we lose in doing so. She also explores how companies can get the most out of introverts, how introverts can think about themselves differently, and why now is the time for introverts in business.