Four of the most powerful words you can ever say to a client are, "Tell me your story..." Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dollars of assets. She is now a high-level coach and consultant. But this wasn't a clear path. Tatiana grew up behind the Iron Curtain, at a time when the Soviet Union was a socialist state and controlled every aspect of a person's life and career. But Tatiana is a rule breaker. When you tell her she can't do something, a voice in her head immediately responds, "I'll show you..." And she has made a career of doing things that most people said were impossible. Today, I help her draw out her story by seeking the golden threads that go all the way back to her childhood. This is a powerful tool for you, as you share your own story with clients. And it's also an incredible tool, to use with your own clients... Love. Rich   PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules