I was a fearful child. I’ve been a fearful man. And I’ve spent much of my life covering it up by doing all I can to look confident on the outside, whilst feeling deeply insecure on the inside. I’m afraid of not being liked, of running out of money, of dying before I see my kids grow up, of telling Monique what I really, really want, of aiming too high, of failing, of looking bad, of getting NOs… But I have learned that FEAR IS A MASK FOR DESIRE. And when a client asks me to help them get rid of a fear, I’m far more interested to find out what they really, really want. Underneath fear is desire. It’s what their fear is holding them back from. Today's episode is a reminder to hide nothing, to hold nothing back, to serve not please and to speak your truth—no matter what. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules