87 min listen
GTM #2: Product-led Marketing
Froma16z Live
ratings:
Length:
59 minutes
Released:
May 24, 2021
Format:
Podcast episode
Description
The six functions in an enterprise marketing org [2:54]Why product marketing is the killer function [6:52]How do you hire a world class product marketer? [11:16]Is community or developer evangelists its own function or part of product marketing? [17:46]How does community tie into the marketing funnel? [22:56]Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]If the product you're selling becomes someone's job, then your community marketing is working. [32:40]Plugging the community into sales... is there a tool for that? [34:29]How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]How do you make marketing data-driven? [41:56]Building marketing in the early stages [50:06]Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.
Released:
May 24, 2021
Format:
Podcast episode
Titles in the series (100)
Good Time Show: The NFT Episode: Aarthi Ramamurthy and Sriram Krishnan welcome Marc Andreessen, Chris Dixon, and other experts and early adopters to discuss all things NFT (non-fungible tokens) on the Good Time Show. Guests include Mike Winkelmann (aka Beeple), the digital artist whose work is currently being auctioned at Christie's, and founders of some of the leading digital creative marketplaces including Roham Gharegozlou of Dapper Labs and Kayvon Tehranian of Foundation. by a16z Live