TikTok and Facebook are just two companies that consider their culture to be crucial to their success and this week’s guest, Michal Oshman, has not only worked for both but she is Head of Culture at TikTok EMEA. In this episode, we explore what culture is; why it’s important; and what Michal does at TikTok to maintain and grow theirs
When culture is at the heart of a company it is everything and being intentional with care and dedication is what makes people feel they are truly part of something, listen in and hear more
 
KEY TAKEAWAYS

Culture is at the core of the company, it’s about values, behaviours, branding, diversity, inclusion and meaningful moments
The founders of Tiktok think about culture as a product and give it the same amount of attention
With a product mindset, you take greater accountability  making sure your  results change things
You can measure culture by the amount of engagement
People want to feel they are part of something and that they matter, that is culture
The role of learning and development is translating business into behaviours  
Culture doesn’t live within one individual it's connected to community and being together
We want our company to be a safe creative place where people can share their narrative
You need to understand what  people need from the culture of the company
The L&D team needs to be able to build and have the honest conversations that mean companies can have a positive culture
Culture is everything, how we compensate, how we promote, how we have a career conversation, how we get feedback
Culture is hard to define but you know when it’s there and anyone working on culture needs to be curious and willing to learn because it’s a very personal experience

 
BEST MOMENTS
‘I love the idea that our space is where people can share their content and creativity’
‘When leaders think about things in a different way they open up’
‘Culture is not static it's ever-changing’
 
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 
 
EPISODE RESOURCES
You can follow and connect with Michal via:
TikTok: https://www.tiktok.com/@michaloshman?lang=en
LinkedIn: https://www.linkedin.com/in/michalho/
 
ABOUT THE GUEST
Michal Oshman
Michal Oshman is Head of Company Culture, Diversity & Inclusion and Employer Branding at TikTok EMEA and formerly responsible for international leadership and team development at Facebook. Throughout her career, Michal has trained and coached hundreds of tech leaders. She has three university degrees in psychodynamic and systemic thinking, sociology and anthropology. Michal is also published author of the book What Would You Do If You Weren't Afraid?: Discover A Life Filled With Purpose And Joy Through The Secrets Of Jewish Wisdom.
 
CONTACT METHOD
You can follow and connect with Michal via:
TikTok: https://www.tiktok.com/@michaloshman?lang=en
LinkedIn: https://www.linkedin.com/in/michalho/
 
ABOUT THE HOST
David James 
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. 
As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. 
CONTACT METHOD 

  Twitter: https://twitter.com/davidinlearning/
  LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/
  Website: https://www.looop.co/

 
 
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