On Giving Tuesday 2020 Brent sat down with Beth Crigler, Associate Vice Chancellor for Development at the University of North Carolina Charlotte. Beth shared some highlights from her long and successful career in development, including closing a major gift with Michael Jordan. She shares how getting to the donors interests is critical and how it can sometimes be found in unlikely places.About BethBeth Crigler is a Certified Fundraising Executive and serves as the Associate Vice Chancellor for Development at the University of North Carolina Charlotte. As a 20 year veteran in the development profession, Beth has led numerous capital campaigns raising over $1 billion for charitable organizations in North Carolina. During her career, she has provided leadership for several non-profits including Novant Health Foundation, Charlotte Latin School, the US National Whitewater Center, Sharon Towers, and the Cabarrus County Boys and Girls Club.While serving as the Senior Director, Leadership and Principal Gifts for Novant Health Foundation, Beth led capital campaigns and major gifts programs for 13 hospitals across North Carolina and Virginia. Beth was a consultant for a number of organizations throughout the Southeast. Her expertise includes executive search, nonprofit leadership and management, fundraising, strategic planning, and organizational developmentCommitted to the community, Beth has been involved in a number of organizations. She currently serves on the Board of Directors of Charlotte Mecklenburg Housing Partnership and Camp Debbie Lou, a family camp for children with cancer that she helped found. She has just completed her services as Board Chair of Charlotte Interclub Tennis Association and Olde Providence Racquet Club.Beth completed her undergraduate degree at the University of South Carolina. She lives in Charlotte with her husband John and two daughters. In her free time, when not with family, Beth enjoys spending time outdoors hiking or playing tennis.