Tracy Todd and Jillian Bashore of the American Association for Marriage and Family Therapy join us on Through the Noise in their respective roles as Executive Director and Communication Manager. Tracy Todd brings 20 years of experience as a licensed marriage and family therapist to the role of Executive Director and brings a critical understanding of the profession to the association that works to advance the profession. Like many associations, the staff of the AAMFT struggle with the problem of "selling" the membership to potential members and creating a value for those who support the organization -- if the work is being done anyway -- what's the point of joining? Tune into this episode for their own take on this ubiquitous problem. Have you faced this problem within your own organization? Would you like to share stories of your struggles and successes with Through the Noise listeners and share the wealth of knowledge? Get in touch! We're always booking future guests who have valuable lessons to offer our listeners. The American Association for Marriage and Family Therapy is the professional association for the field of marriage and family therapy. We represent the professional interests of more than 50,000 marriage and family therapists throughout the United States, Canada and abroad. PhD has been the CEO of the American Association for Marriage and Family Therapy since 2013. Prior, he was a marriage and family therapist in Westminster, Colorado where he saw individuals, couples, and families for nearly twenty years.