Chris Abraham of Gerris digital is a recognized leader in digital marketing and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too. He last joined us in June, 2015 so we're pleased to chat with him again and see what's changed since then. Pick up some useful strategies for getting more attention online and how to get the best kind of attention. What is earned media? Why should it matter to you? How can you earn it? If you're asking these questions or wondering how you can harness the power of the internet to illuminate your mission, don't miss this episode. Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. After growing up in Hawaii, Chris moved to the DC area almost 27-years ago, though he has detoured through the UK, Berlin, and Portland before returning to his home in Washington. Chris has been volunteering with local homeless kitchen, Miriam's Kitchen, for over five years. Gerris is a virtual digital agency, bringing together some of the best global partners in online engagement, influencer marketing, blogger outreach, social media marketing, search engine marketing, online reputation management, content marketing, digital PR, training, and strategy. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.