In episode 45 of Mission: Impact, Carol and her guest, Stu Swineford discuss: How your nonprofit can be more effective in its marketing The importance of going where your audience is rather than asking them to come to you Why it is easier to increase the commitment of current donors rather than find new ones, even if it doesn’t seem as exciting Guest Bio:  If you know me, you’ll know I’m never one to shy away from an opportunity to grow and take on new challenges. For example, I started my marketing career as a copywriter and ad man. But one day, when my graphic designer colleague didn’t show up for work, I evolved (very quickly) into a designer. After all, I was the only other person in the building who knew how to turn on the Mac. Since then, I’ve performed virtually every role in the digital marketing production lifecycle – from strategy and concepting, to design and development, to QA/QC and everything in between. Along the way, I realized that I get the greatest joy from helping others achieve their goals. In a way, you could say I’m making the world a better place, one frustrated professional at a time. These days, I’m in love with purposeful, conversion-focused digital marketing strategy and execution. That, and doing ridiculous things outdoors – usually where oxygen is limited. When I’m not helping entrepreneurs and executive-level professionals, I can be found traipsing around the woods near the cabin in which I have lived with my wife and menagerie of pets since 1993. There I watch movies, read, and polish the details of my latest (possibly ill-advised) master plan for world domination. If you’re interested in pulling me out of the woods for a coffee and talking shop (or hearing how I managed to actually run 100 miles in one go), please send an email my way (stuart@relishstudio.com), give me a call (303.825.4441), check out the podcast (relishthis.org), or grab a copy of my book, Mission Uncomfortable.Important Links and Resources: https://relishstudio.com/podcast/  https://relishstudio.com/marketing-coaching-program/ https://missionuncomfortablebook.com/  https://www.linkedin.com/in/sswineford/  Transcript: