In this Dear Melissa segment, Melissa answers subscribers’ questions about how to use their time wisely, whether they’re trying to support their sales team with a complex product, getting the most out of a customer advisory board, or finding time for discovery work on a Scrum-focused team.

Q: I'm constantly helping our sales team run demo calls and our account managers onboard and set up new customers. What can I do to empower my team so I can focus on improving our product instead? Have you ever used a dedicated team member to fill this space as a product specialist role? [1:38]

Q: What am I signing up for when setting up a customer advisory board? What should I do to launch it smoothly and get the most out of it? What risks am I facing? Is this a stupid idea? [9:31]

Q: Is there a way to make product discovery a process and make time for it, like what scrum does for delivery? [16:28]

Resources
Melissa Perri on LinkedIn | Twitter
MelissaPerri.com