John ‘Sinx’ Sinclair is a founding partner of the digital product design studio ustwo. “It’s the functionality of something rather than the aesthetics of something that pleases me. Software lends its benefit to that because you can iterate and change. It’s not about just launching [a product] in one big go, but about identifying challenges and making incremental improvements.” Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.