Scott and Eben discuss the latest from the XFL, whose new owners have paused next year’s planed relaunch as they explore a strategic partnership with the Canadian Football League. They also discuss Nike’s new partnership with Florida A&M, which is a first for LeBron’s brand; and the NHL’s new seven-year deal with ESPN, which leaves the other half of the league’s U.S. rights still up for grabs.
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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