Scott and Eben discuss LeBron James’s latest investment, an equity stake in Fenway Sports Group, which owns the Boston Red Sox and Liverpool FC. They also discuss a social media movement by college basketball players on the eve of the NCAA tournament, a new ETF geared towards sports leagues and teams, and Tiger Woods’s return to golf video games.
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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