20 min listen
NFL Sponsorship Grows / College Football Video Game Returns
FromSporticast
ratings:
Length:
23 minutes
Released:
Feb 4, 2021
Format:
Podcast episode
Description
Scott and Eben discuss the business of the NFL on the eve of the Super Bowl. League sponsorship jumped 10% to $1.6 billion last season, according to marketing firm IEG, and it was a strong year for the league from a broadcast perspective as well. The two also discuss Jeff Bezos stepping down as Amazon CEO, and the reality behind EA Sports’s decision to resume making its popular college football video game.
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 4, 2021
Format:
Podcast episode
Titles in the series (100)
Super Bowl Stardom Delivers for CBS / A Sports Media Inflection Point: Scott and Eben discuss all things sports media, including a Super Bowl showdown between two eras of NFL stars, and NBCUniversal’s decision to shutter cable network NBCSN by the end of the year. In addition, big UFC and WWE streaming news make this the perfect time to revisit the future of how we watch games. by Sporticast