Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about:
•  how Michelle became a messaging coach and strategist
•  what a “messaging strategist” actually does on a day-to-day basis
•  how she lost her “why” and completely changed her business
•  what a three-word rebellion is and why you need to start one
•  a real world example how a “three-word rebellion” changes a business
•  the process for creating your own rallying cry or
•  the two things a good three-word rebellion (or positioning statement) does
•  how to make a pivot in your business (and how to message it)
•  how a three-word rebellion acts as a frame for speaking to your audience
•  what Michelle has done to overcome the imposter complex
•  her messaging advice to someone without her credentials
•  what she would change about the marketing world
•  how she met the perfect partner with a six minute discussion
•  what’s next for Michelle in 2020

To hear Michelle's take on positioning your business in a way that attracts customers to your flag, click the play button below, or subscribe using your favorite podcast app. Or you can scroll down for a full transcript.



 
The people and stuff we mentioned on the show:
The Three Word Rebellion
Jennie Nash
Profit Without Worry Podcast
Tanya Geisler
Michelle’s website
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground


 
Full Transcript:
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