We live and work in a busy world in which there is little time to read, watch or listen beyond the headlines.Hello, my name is Iain Campbell-McKenna, and this is “Procurement in 5-minutes.” That’s right, in 5-minutes I promise to tackle some of the biggest challenges and deepest questions our profession and industry face on a day-to-day basis.In today’s 5-minutes I welcome a procurement industry giant who needs no introduction David Natoff to answer the question: Why, according to a Deloitte 2019 survey, are most CPOs not satisfied with the results of their digital strategies? Visit David's LinkedIn profile @ https://www.linkedin.com/in/davidnatoff/