We live and work in a busy world in which there is little time to read, watch or listen beyond the headlines.Hello, my name is Iain Campbell-McKenna, and this is "Procurement in 5-minutes." That's right, in 5-minutes (or more), I promise to tackle some of the biggest challenges and deepest questions our profession and industry face on a day-to-day basis.I am especially excited about today's 5-minutes segment. I have been wanting to get someone from finance on the podcast for a long time, so I am thrilled to welcome the Finance Director for HSBC UK, Mathew Pearce, to answer the question:  "How does procurement build its brand?"Visit Mathew's LinkedIn profile @: https://www.linkedin.com/in/mathew-pearce-97a85538/