Known to many as the minister of rum, Ed Hamilton has spent decades helping rum drinkers explore the category on a deeper level, first through his books and website, MinistryOfRum.com, and eventually through his own line of imported rums. In this episode, Ed talks us through what it takes to grow a rum brand, figuring out the right rums to release, the state and future of the Ministry of Rum website, his opinions on various rums on the market, his 10 Rum Commandments, and more.