Neydary Zambrano won Owner of the Year at the 2019 Child Care Success Summit, and this week she shares her wisdom on growing enrollment, marketing, staff happiness, and culture. Neydary talks about the metamorphosis her school, Magic Memories, has gone through in 2019, now with nine locations throughout Pennsylvania. She and Kris also talk about the responsibility that a true child care rockstar has, how CRM has helped her track and understand data, and the importance of empowering directors and teachers.   Key Takeaways: [1:09] Magic Memories started as one center with 65 children and now has nine locations throughout Pennsylvania with an enrollment of 570 and 140 staff members. They focus on learning through play and socialization. [2:19] Neydary has been in the field for 13 years and also has experience in management and social services. It was after her daughter’s food allergy left her yearning for a school with procedures and policies that got followed that ended up with her deciding that her next move would be in childcare management. [6:51] Fun Fact: As a Venezuelan, Neydary loves to get out and dance! Music is very important to her and her culture. [12:22] The pieces fell in place for Neydary to purchase the centers, and their first focus has been the culture. [19:46]  Neydary saw firsthand that when you treat your staff with love and respect, they will give you so much more than what you can ask for. [24:02] A few key tools that helped Neydary and Magic Memories greatly with marketing is to never stop advertising, utilize Facebook, CRM, and Grow Your Center. [28:48] Growing as a leader has helped not only Neydary grow, but her team also expands with knowledge and confidence. [33:07] Neydary defines a rockstar as a supporting caring leader who is willing to grow, and also go above and beyond to help others. This title is fulfilling but does come with the responsibility of making decisions for people outside yourself.   Mentioned in This Episode: Kris Murray The Child Care Success Company Child Care Success Academy Child Care Success Summit Magic Memories @MagicMemories The Slight Edge Grow Your Center Think and Grow Rich Atomic Habits EntreLeadership