Jennifer Vazquez, Owner of A Sunny Start Preschool,  joins the show today. She talks about the culture of caring, how she sets herself apart from the competition in her three full locations in the Miami area, attracting great employees, and marketing techniques that have made the biggest changes in her enrollment growth.   Key Takeaways: [3:41] A Sunny Start Preschool has three locations in Florida, with all three schools being full at capacity. Jennifer prides her entire team on offering a great experience that focuses on the child first. [7:46] Jennifer looks to hire great people and offers them further training, education, and support to grow both professionally and personally. [12:21] A Sunny Start stays top-of-mind with existing and potential clients through social media posts and monthly newsletters. [18:33] It is extremely valuable to have someone solely focused on maintaining great quality social media and SEO within the school. They can help administrative staff stay focused while making sure communication is consistent and engaging. [19:44] A child care leader must have a belief in the quality of their school and not be afraid to market, hire and increase rates appropriately without fear. [28:16] Jennifer was in the mortgage and investment industry prior to child care and learned about owning a preschool through a friend in her professional network. When the real estate market crashed she lost almost everything and knew she needed to make a change in order to provide for her family. [31:47] Jennifer’s advice for business owners that want to grow and expand: don’t give up, keep a positive mindset, and stay focused on your goals. The success story of A Sunny Start’s three locations didn’t happen overnight, and much of the success was due to the great experience of the families plus the consistent marketing and outreach. [41:54] Learning to understand people and see failure as an opportunity is a large part of having a positive and winning mindset. We all have our weak moments but we grow and succeed when we move forward and focus on the importance of relationships and open dialogue. [43:54] Jennifer defines a Child Care Rockstar as “anyone that has a passion for molding a child and impacting their life.” [47:32] Jennifer’s words of wisdom from her experience: Do your own research. Join a group of others that have done before what you are trying to do.   Mentioned in This Episode: Kris Murray Child Care Marketing Solutions Child Care Success Academy Child Care Success Summit HiMama.com/benchmark A Sunny Start Preschool Born to Learn Preschool The Secret Think and Grow Rich, by Napoleon Hill Change Your Thoughts, Change Your Life: Living the Wisdom of the Tao, by Dr. Wayne W. Dyer The Power of Intention, by Dr. Wayne W. Dyer Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek Jenny@sunnystartpreschool.com