This week, it’s all about making a positive impact on kids and their families, as Kris sits down with Matt Arnerich, the Director of Brand & Comms at Famly, a global software company supporting over 5,000 schools and centers across 18 different countries. In this interesting episode, Matt takes us on a journey through his personal journey into the childcare industry. He also discusses the power of parent engagement as a catalyst for the growth of early childhood businesses, shedding light on strategies for boosting enrollment through the magic of word-of-mouth and referrals from fellow parents.   Matt also unveils how Famly leverages the potential of AI to create connections between children, parents, and childcare leaders. He gives us a glimpse into the future, where Famly's software is set to extend its reach and touch the lives of even more communities on a global scale.   Key Takeaways: [9:25] What is Famly and what does it do? [13:03] How did Matt’s journey start? [14:25] Kris talks about being featured in Famly’s blog, and Matt shares how his background in copywriting helps him in his role at Famly today. [18:22] How Famly brings people in different countries together, yet also helps on a state-by-state basis. [20:56] Fun Fact: Matt plays cricket and even has a loose tooth to prove it! [23:09] How parent engagement can really make a difference for the business, and how Famly helps with parent engagement. [28:00] Communication with parents during the two busiest times in every center and every parent’s day: drop off and pickup. [31:08] The importance of emotional intelligence in children’s learning and how Famly can facilitate two-way communication between parents and teachers. [33:18] Famly can provide live translation in multiple languages, making it more accessible to parents who speak English as an additional language. [37:24] Matt’s advice for best practices of using Famly in and out of the classroom. [40:04] How Famly uses AI. [43:08] Matt’s advice to learn to say “no” a lot more.   Quotes: “There’s one reason why parent engagement matters, and it matters because of the children.” — Matt [24:40] “If you’re not being consistent in your approach with that child at home and the center, then you’re not going to give that child the best chance to flourish.” — Matt [25:07] “The business of early learning does cross all the borders of the countries. This is a global experience that we’re having, but at the same time, there are definitely nuances and differences between the countries and across the state.’ — Kris [27:33]   Sponsored By: ChildCare Education Institute (CCEI) Use the code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal. Famly — use code rockstar for 15% off The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, by Gary Keller and Jay Papasan