On this episode I’m talking to Jessica Bevilacqua about fresh food for dogs. She founded her company Dog Standards with a mission to raise the standard of the food we give our dogs. But she doesn’t want you to think of her fresh human grade food as spoiling your pup. Health is not a luxury, it's a canine right. It took about 8 months of research and development to launch Dog Standards in January of this year. In that time, Jessica said she got so much help and support from everyone she worked with. People really wanted to see her succeed. Since launching, she’s also able to use feedback from her customers to come up with fresh ideas for new products. Did you know that Kangaroo is the hot new protein source for dog food? Apparently it is! This is a great episode to share with your pet parent friends. Just tell them their dogs wants them to listen!