On this episode I’m chatting with Liz Nowell of Best Life Leashes. We chat about what sets her products apart and how they’re so much more than a product, she’s really building a community through the 2 stripe symbol for rescue dogs. I loved learning about the symbolism and meaning behind the stripes and how they’re educating people about rescue dogs. Liz also shares the product development process and how her leashes have evolved over time based on customer feedback. Lastly Liz explains how important customer testimonials are and how they come into play in her marketing strategy. If you love listening to this conversation, there’s more where this came from! Liz actually interviewed me for her vlogcast series on the Best Life Leashes YouTube channel. See Liz interview Tori on the Best Life Leashes YouTube Channel: https://www.youtube.com/channel/UCWnK59dqAsaLzDyh6vrlIYQ