Michelle Stern of Pooch Parenting has built a niche business around helping families with new babies or small children who need dog training support. You know I love talking about niching down! Michelle shares her perspective on the value and importance of narrowing down what you offer to your audience. There is such a thing as too much information and it’s impossible to be good at everything. I loved Michelle’s advice to focus on 1 thing that you’re really good at then have a team to who you can outsource work that you’re not confident in tackling yourself. The rest of the shownotes can be found at wearwagrepeat.com/podcast