This episode features a talk with Morgan Tuohy (@morgan.tuohy), a Colorado/ Western American photographer who is also the founder of a new ultra lightweight camera bag company called Near Zero Labs (@nearzerolabs). Morgan is extremely well spoken and offers insight into how to go about launching a startup step by step from idea to execution. He is also an avid hiker, a huge reason as to why he has some of the most magnificent landscape photography.In this episode we talk about brand ambassadorship on both ends of the table. We also explain the importance of choosing a business focus or outcome that provides you with an emotionally compelling reason to chase after it. Lastly, Morgan and I explain how the best business ideas are ones that solve problems and how important it is to be knowledgable in that market or field prior to commencement.Make a donation via PayPal for any amount you feel is equal to the value you receive from the episodes: https://www.paypal.com/donate/?hosted_button_id=Z36E4SCB6D3LWThanks for listening!Go get shooting, go get editing, and stay focused.@sethmaceySupport the show