We can't please everyone, and there will always be negative feedback about us and our business. How can we use that to our advantage? In this latest episode, the roundtable discusses the effect of press on your brand and how you can make the most of it.   Things You’ll Learn in This Episode  Why mostly all press is a good press Why you should be your authentic sell How creativity can help your brand Why you need to make yourself relatable Why you should be entertaining (but not rude) to your audience