49 min listen
PERSUASION: How to Change People’s Minds
ratings:
Length:
50 minutes
Released:
Jul 28, 2020
Format:
Podcast episode
Description
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.
Released:
Jul 28, 2020
Format:
Podcast episode
Titles in the series (100)
FUTURE: Can We Build a More Generous World by The Next Big Idea