30 min listen
Creating Infectious Action
ratings:
Length:
15 minutes
Released:
Aug 4, 2011
Format:
Podcast episode
Description
Wouldn’t it be amazing if you knew how to get people to act on their best intentions? Jennifer Lynn Aaker has spent most of her career researching the science of getting people to do the right thing. In this keynote session she confesses her frustrations when her students don’t remember the things that she believes are most important in the classes she teaches. So in one class she conducted a crowdsourced experiment which literally changed the way Jennifer views and thinks about social media. In her class one of her students gave her a set of slides that told a very compelling story. She shares that story and explains how it led her to come up with a new theory for creating infectious action. By sharing Sameer Bhatia’s and Vinay Chakravarthy’s stories, Aaker identifies four key parts to what she calls the Dragonfly Model. With these four ideals, she believes there is a repeatable method that we can follow to get people to take action, but perhaps even more important, to influence people to get others to take action as well. https://ssir.org/podcasts/entry/jennifer_lynn_aaker_creating_infectious_action
Released:
Aug 4, 2011
Format:
Podcast episode
Titles in the series (100)
Andrew Zolli - Globeshakers with Tim Zak: Futurist, design strategist, and author Andrew Zolli specializes in helping people and institutions see, understand, and act upon complex change. In this audio interview with Globeshakers host Tim Zak, Zolli discusses some of the grand challenges... by Inside Social Innovation