Evaluation is one of the most powerful mechanisms a nonprofit organization can use to unlock its potential, become more effective, and achieve success. But traditional evaluation methods are expensive, require thorough knowledge of the social sciences, and take a good deal of time to perform. In this part of the Stanford Social Innovation Review's conference on evaluation, Mark Kramer details how nonprofits can better incorporate evaluation to achieve their mission and bring about social change. https://ssir.org/podcasts/entry/good_measures_conference_-_evaluation_in_the_nonprofit_sector