Today we have an extra big episode. It's a project that Luke has been wanting to dive into for a long time. We went through seven years worth of blog posts from the social analytics website Newswhip, which rank the top publishers and content on Facebook. What we discovered was actually far darker than we expected. This is the story of how the modern internet was created and it doesn't have a happy ending. Head over to our Patreon for a full list of the Newswhip blog posts referenced in this episode.  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com/subscribe