Bio:
Jim Crowell loves doing two things over all else….Building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. He attended Penn State University where he double majored in Finance and Economics. After graduation, Jim moved into the fast paced environment of a commodities trading hedge fund first in Columbus, OH and then in Austin, TX. After five years in the financial arena, Jim couldn’t ignore his heart anymore; he left finance in pursuit of fitness.
For the next four years he founded and successfully scaled multiple fitness facilities in Pittsburgh. He built his reputation around three main principles: hard work, progress, and fulfillment. Those ideas lead him to earn a Business Designation with honors from The Harvard Business School, as well as his MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC) while concurrently working full time.
After his tenure in Pittsburgh, Jim was honored to join OPEX in sunny Scottsdale, AZ. His unique background helps him understand that every coach and business situation is different and needs to be treated with mindful strategy and relentless execution.
Websites and Social Media Links:
OPEX.com
OPEX Facebook
OPEX Instagram 
OPEX YouTube
Books mentioned:
The Lean Start Up
 
Jim’s Book Recommendations
Principles
Resources mentioned:OPEX CCP – Level 1
YouTube Videos mentioned:
How The Economic Machine Works by Ray Dalio
 
Timeline:
0:00 – 2:00 – Robbie Intro and Jim gives up an update on what’s new
2:01 – 4:31 - Robbie ask Jim – why he feels more coaches are signing up to complete OPEX’s CCP? What is it about the OPEX message that resonates with these coaches?
4:32 – 7:35 - Jim discusses why all of the components of CCP and essential to complement one another
7:36 – 9:20 - Robbie talks about the importance of having a consistent language behind your message
9:21 – 12:32 - Robbie ask Jim – How should the professional business of coaching look?12:33 – 18:20 - Robbie ask Jim about client retention within an individualized training model18:21 – 19:39 - Robbie talks about why the concepts covered in the consultation module of CCP are so important for client retention19:49 – 20:51 - Jim talks about how the fact that values and goals change over a person’s life, which is another factor that will retain clients for the long-term20:52 –  22:31 - Robbie talks about the importance of perceptions in coaching, and that once priorities and goals are clear, there’s no right or wrong
22:32 – 25:44 - Robbie shares a story cover in CCP consultation to demonstrate the power of perceptions, and continues of reiterate the point that client retention is not an issue within the individualized program design25:45 – 29:01 – Jim talks about – why it is so important that coaches are always aware of their clients' current priorities and goals as they are dynamic and ever-changing, and why this is extremely import for long-term retention29:02 – 34:20 - Robbie asks Jim – why is it so important to instill a “professional mindset” within coaches34:21 – 38:42 - Robbie ask Jim why projecting confidence through credibility is an extremely important piece of the professional coaching model38:43 – 44:59- Robbie ask Jim about – Strategy, Execution, Measurement, Refinement45:00 – 46:02 - Robbie ask Jim what book or books is he reading currently46:03 – 46:52 - Robbie Wraps up the show