Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki JakesIn this episode I'm welcoming back Vicki Jakes, friend of the podcast, Do More Than Therapy expert speaker, and all round website legend to talk about something I know often gets us stuck. When you're building an online audience for a book, an online course, or any other passive income stream, getting people’s email addresses could not be more important. But when you create a great valuable freebie for people that they will want to download, how do you actually get them to download it? Vicki's going to share with us today the secrets of landing pages that make people want to download your freebie. 
The highlightsI welcome Vicki back to the podcast and she tells us a little bit about who she is and how she can help 00:24
Vicki explains what a landing page is and how it’s different from the other pages on our website 03:17
We discuss campaigns 05:45
Vicki tells us the three key ingredients for creating a landing page for our freebie 07:26
Vicki tells us what else we can add to a landing page, and where to add them 13:45
Vicki talks about the importance of colour and design on a landing page 18:29
Vicki tells us about the biggest mistakes she sees people making on their landing pages 31:52
Vicki talks about some of the software she uses to monitor clicks on her landing pages 38:31
Vicki recommends some tools we can use to help build our landing pages 42:15
Vicki tells us how how people can find her, and about her five day challenge 49:54
I finish by telling you about the masterclass with Vicki in the Do More Than Therapy Membership 50:47

Vicki’s Links:
Websites: 
https://superchargeyourwebsite.com/5-day-challenge/ (https://superchargeyourwebsite.com/5-day-challenge/)
https://heyvickijakes.com/ (https://heyvickijakes.com)
Facebook: https://www.facebook.com/heyvickijakes/ (https://www.facebook.com/heyvickijakes/)
Instagram: https://www.instagram.com/heyvickijakes/ (@heyvickijakes)
LinkedIn: https://www.linkedin.com/in/vickijakes/ (https://www.linkedin.com/in/vickijakes/)
Twitter: https://twitter.com/heyvickijakes (@heyvickijakes)
Vicki’s DMTT Masterclass: https://psychologybusinessschool.com/learning/google-analytics-masterclass/ (https://psychologybusinessschool.com/learning/google-analytics-masterclass/)
**********
Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work? 
The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course. 
Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss. 
Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need.
The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making.
Get yours athttps://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation ( PsychologyBusinessSchool.com) now.
https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation)
**********
Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my free Do More Than Therapy Facebook community, where you can work on getting...