13 min listen
Delivering a Personalized Shopping Experience with AI
FromCold Call
ratings:
Length:
34 minutes
Released:
May 17, 2022
Format:
Podcast episode
Description
THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the algorithm to deliver on the company’s customer value proposition or to focus their resources on new customer acquisition, with the idea that more users on the app would improve the algorithm's performance.
Released:
May 17, 2022
Format:
Podcast episode
Titles in the series (100)
A Hard Sell: Bringing Cultured Beef to Market by Cold Call