12 min listen
How to Promote Home Delivery of Prescription Drugs? Give Employees a “Nudge”
FromCold Call
ratings:
Length:
18 minutes
Released:
Oct 3, 2017
Format:
Podcast episode
Description
Bob Nease, chief scientist at Express Scripts, wants to promote home delivery of prescription drugs by mail -- a process proven to lower error rates, increase cost savings, and improve medication adherence. But, if switching to home delivery is beneficial to most employees, why don’t more of them do it? Harvard Business School professor John Beshears describes how using choice architecture, or nudging people, can guide employees to making wiser decisions while still respecting their autonomy.
Released:
Oct 3, 2017
Format:
Podcast episode
Titles in the series (100)
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