Don't fall into rabbit holes of things you DON'T need to do!When I was getting started marketing on social media, I tried to spread myself too thin, listened to everyone's advice, tried to adopt all the latest hot strategies, and did things that felt out of integrity for me.And when I actually succeeded in making my first $100,000 and more, I did so by bucking all the rules, and keeping things radically simple.So many conventional wisdom on marketing scares you into hustling and doing things out of fear. And none of it is necessary.In this episode, I break down exactly what is not necessary... and what is vital to do to make your first $100,000 on social media.