One of the biggest points of confusion for my students and clients is this:"I'm so inspired when I create content, and people say I'm inspiring... and yet, why am I not getting sales?"I was stuck in this confusion for many years myself. The truth is, inspiration is not what compels people to buy.Inspiration is abundant and cheap. Think about how many people you get your inspiration from. Do you want to pay them all? I bet not!Here's what to focus on instead that will actually create sales.